Joey

Event Team

Don't let his youthful eyes fool you - Joey may be the youngest member of the ATW team, but he's as driven and professional as they come! His energy and enthusiasm are second to none, he's always ready to go the extra mile to make sure that every event goes smoothly and that everybody has an amazing time. You'll see him at almost all of our events, running around, pretending that he's doing work. 

In his spare time, Joey usually finds his way to the gym (as you can probably tell by the size of his muscles) or playing badminton. 

Martin

Event Director

Martin's one of ATW's epic Event Directors. He has a wealth of event management experience, passion for sport and lots of enthusiasm. Martin takes a lead on many of the ATW events and loves to get stuck in. During the week, he spends his time planning all elements of events to try and consistently offer the best.

Martin loves sport, particularly American football which he has played and coached at various levels. He completed a degree in Sports Business Management at the University of Lincoln and now loves to spend his spare time being run ragged by his young kids.

Jamie

Event Director

Jamie’s an awesome ATW Event Director, bringing liveliness and excitement to the ATW team. He loves engaging with competitors at events, whether he’s giving athletic advice or just having a chinwag, he likes to make people feel welcome. During the week, Jamie spends his time meticulously planning events, aiming to create the best experience for everyone. 

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Jamie lives and breathes sports; with a degree in Sports Science, he’s taught football, sailing, and more over the years. When he’s got free time, he’s out with his dog or training for Triathlons. 

Holly

Event Director & Marketing

Meet Holly, a positive and kind member of the team, Holly strives to  make sure everyone feels welcome at ATW events. At events, Holly can be found managing Event HQ's, leading on the run courses or out on the lead bike! During the week Holly also helps the marketing team, creating content and expanding up the ATW community. Its not all sunshine, Holly is known for needing the medics at events because of her clumsiness and even once broke her ankle whilst on the bike delivering water to hot runners! 

In her spare time Holly can be found coaching netball, running trails, cooking and baking.

Claire

Marketing

Meet Claire, ATW's newest member of the team she brings a refreshing look to ideas and is the bubbly presence needed at 4:30am! Claire can often be found at the finish line at events handing out medals and chatting with athletes and their families. Claire has a special way of making everyone she speaks to at an event feel like they are the most important, although she is often first to wind up the rest of the team with her quick wit. 

Outside of work Claire is Mum to 5 incredible children, and she can be found walking her partners' dog Bertie. Claire is also known for her incredible baking skills and spends every moment in between family life raising money in memory of her son Hugo! 

Kathleen

Marketing & Communications

Kathleen's a brilliant and dedicated team member, with her exceptional talents making her the backbone of ATW's Communications and Marketing department. She adores her job, especially the creative aspects that allow her to bring innovative ideas to life. Kathleen's enjoyment for her work is clear to see through everything she does, her skill's profound. In the office, Kathleen's banter is awesome, whilst her love for Fluffy Cows is unwavering!

Kathleen is a spiritual person and enjoys reading in her spare time.

Ella

Communications

Ella is the terrific Communications Assistant at ATW and has been with the company for over a year now! Her role involves engaging with the community and supporting event communications, making her a familiar face at many of ATW's local events. Ella's enthusiasm and dedication make her an integral part of the team, whilst her compassion, kindness and perfect Spice Girls lyrics knowledge, provides ATW with a remarkable mother-hen.

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Outside of the office, Ella loves to spend time with her family.

Dani

External Resources

Meet Dani, ATW's wonderful external resources manager! With her kindness and beloved Post-It-Notes at hand, Dani communicates with and organises countless members of volunteers, vendors, and third-party companies throughout the week. You’ll find Dani at events too, commanding reg, handing out finish-line goodies and awarding medals with a winning smile!

In her spare time, Dani loves to run and practice yoga as well as baking yummy treats.

James

Managing Director

Meet James. The boss-man. The creator of ATW! 
James has always been a keen runner and triathlete, even from a young age. Back in the day, he ran for his county in multiple running events and competed in many triathlons, in a variety of distances.  In 2011 James took his passion in sports and founded ATW Events which has grown from a weekend hobby to an ever-expanding business. Although he’s the top guy in charge, James is always up for a laugh and a drink or two with the team. He’s so laid back, he finds it difficult to stand up sometimes (especially after an ATW Team night out!)

You'll find James at an ATW event almost every weekend of the year, and although he never stops working, he still finds time for his family, cooking meals and taking his two boys to park run!
 

Mike

Head of Events

This is Mike, he heads up our events and open-water swimming activities. Mike's been in the sporting industry back since the Age of the Dinosaurs, so is a monumental member of the team with his fountain of running & triathlon knowledge. As an experienced athlete, Mike competed for England/GB in orienteering, cross-country, track, road, and duathlon (albeit a few hundred thousand years ago). Mike spends much of his time designing routes for the ATW events - so next time you're at an event, making you're way up a spectacular hill on the course… blame him! At the events, you'll either find him supporting the team on the Bike Course, grabbing his 50th coffee of the day, or chatting to competitors. 

Outside of ATW, Mike loves to take cycling-holidays with his family, exploring Italy, Spain and France.
 

Ken

Lead Event Timer

Ken is the other half (or better half) of the duo of Event Chip Timers ATW are proud to have! Before the race Ken's responsible for ensuring the race software is setup, race numbers and packs are ready as well as coding the timing chips. Ken's proficient organisation and eye for detail makes for an excellent member of the Timing Crew, enabling him to oversee not only ATW event timing, but other organisations timing as well.

Ken is what the ATW Team call a party animal. He loves music, so spends his spare time at gigs and festivals!

Frank

Lead Event Timer

This is Frank, one half of the dynamic duo of Event Chip Timers! With a keen knowledge in tech, Frank spends the week tinkering with wires and drills, building timing boxes for the many ATW Events. When you see him at events, he's either tapping away at his laptop or lugging around the top-notch timing equipment. Franks expertise plays a huge role is his accuracy for chip timing. 

When Frank's not timing events, he's nerding out at home, playing computer games and painting dungeons and dragons miniatures.