Revive Active and ATW Events have announced this week a new partnership which sees the super supplement brand, Revive Active, providing award-winning energy, endurance and immunity boosting supplements, to the athletes of the UK’s largest multi-sport event organisers, ATW Events.

Established in 2011, ATW Events now has a portfolio of over 80 sporting events a year, with over 50k athletes taking part in activities each year, ranging from running to duathlons, swimming, cycle sportives and triathlons.

Revive Active was also founded in 2011 and they’re on a mission to become a leading health supplement brand globally with their inclusive approach to nutrition and supplementation, via all-in-one comprehensive formulas supporting people’s wellness journey across all life stages.

The partnership will add value to athletes by offering super supplement samples at the finish line of every ATW event.

 Revive Active Head of UK Marketing, Nicola Fitzmaurice comments: “Although our products have been designed with everyone in mind, we have a number which absolutely meet the requirements of athletes whether they’re participating in a fun run, a marathon or the ATW Odyssey Long Distance Triathlon.  We fuel Eilish McColgan, British & Commonwealth Record Holder and 3 times Olympian, so the thousands of ATW race participants are in good company.”

ATW Events Managing Director, James Shipley expressed his excitement about the partnership: “When we look for a partner for ATW (ActiveTrainingWorld), we need to make sure both companies are aligned on their goals and values. Revive Active are going to enable our athletes to boost their energy and endurance as well as actively supporting their joints with their great tasting products. Both companies were founded in the same year and share the ‘Active’ name – it was simply meant to be!”

Together Revive Active and ATW Events are set to elevate the athlete experience and well-being.